Logo design concept for Mister Wong

MisterWong is the largest social bookmarking service in Europe. The service has organized a contest to create a new logo. My solution was one of the winners.
 
The goal was to create a new logo based on web2.0 vision. I suggested twisted bookmark for the mascot. Usually it's not a good way to use primitive association in logo design. And that was a challenge to show something more than an evident symbol.